Tuesday, November 19, 2013

Land of the Brave: Entrepreneur Ariel Hernandez Makes Every Penny Count


The universe aligned when we sat down with Penny Brave creator Ariel Hernandez to get the scoop on his up-and-coming Orlando street wear brand and his favorite local spots. We had tried to meet at Sportstown in the Milk District only to find the doors closed (Were we too early? Was this a bad dream?!). As we wandered down Robinson, Fallon from Etoile Boutique passed us and asked if we needed a seat. She then proceeded to set up an outdoor living room on the sidewalk in front of her shop, coffee table and all.

It was the perfect setting for our chat with a young entrepreneur, his lovely wife, and their enviably cute toddler, who happens to be the namesake of their brand. We started off asking the obvious: Which came first, Penny the baby or the Penny the brand?

Yeah. You thought we were exaggerating about the cuteness.
Ariel Hernandez: Once we found out we were having a daughter and decided on her name, Penelope Brave, the brand and concepts just came to me. So, the baby came first. (Side note: we at theORLANDOAN are currently fighting over who called dibs on stealing this baby name.)

theORLANDOAN: Who are you trying to appeal to? We are pretty obsessed with your Tumblr and have picked up on a definite street-vibe.

Photo taken by http://instagram.com/palmyhk
AH: It is for everyone but, really started picking up in the music and dance scene. Since I’m in the B-Boy [break dancing] community, I was able to pick up buzz thanks to my friends who wore the shirts while performing internationally. My other friends who are musicians also rock my shirts and have created buzz in that community.

tO: So, who came up with including The Sandlot in your brand?

AH: One night, I was sitting in front of the tv, on the computer and I came up with the idea of a series called Big Dreams Big Screen: a collection honoring movies that I love and that centers around people chasing their dreams. At that very moment the movie The Sandlot was on and the scene where Babe Ruth says “legends never die” was playing; that’s when I knew I had found the first movie idea.

tO: Other than the movie series, I love the shirts in different languages. Is that a series as well?

AH: Yes, we started out with Spanish because I’m half Puerto Rican and Chinese and my wife is Mexican, so we decided to pay honor to our heritage with the Valiente shirts, which means "brave" in Spanish. We also chose to do the word “brave” in Japanese because I am a huge fan of all things Japanese and loved the way the lettering looked on the shirts.

tO: Do you plan on expanding the brand?

AH: I would love to! Right now we are just doing t-shirts and hats to gain exposure. We recently launched five-panel hats, so it has been fun getting them cut and sewn. As far as the language and movie series, the minute another idea inspires me, we will continue expanding the collection.

tO: What is your role in the process of producing the items?

AH: Because I haven’t found a manufacturer in Orlando yet, we are currently shipping from California.

tO: Is your entire family involved in the business, or just you?

AH: I usually come up with the ideas, run it by my wife, Gerry, and if she says no, I skip the design.

Gerry Hernandez, Ariel’s wife: I think I put more creative input into things. He’ll ask me, "What color should I do?" and I’ll be like "you should go for this color" and he’ll say "Oh no, I’m not going to do that." But, a day later I’ll see the design and it’ll be the color I told him.

tO: So, she’s your creative consultant?

AH: chuckles Yeah, exactly.





















tO: Where can we buy Penny Brave products?

AH: For right now, just online. Eventually, I’d love to have my own shop and even distribute to local boutiques. But, I’m very picky about who will be able to carry our brand because we want to make sure it represents Penny Brave the right way.

tO: So, time for a lightning round of theORLANDOAN’s “Rep yo’ hood”!


Favorite neighborhood in Orlando?

AH: The Milk District, because we live there and love the culture.

Favortie restaurant? 

AH: Oh man, I love Takocheena!


Favorite park?

AH: We usually go to Lake Eola.

Favorite bar?

AH: When we used to bar hop before the baby…BBQ Bar.

Finish the sentence "ORLANDO DOESN'T SUCK BECAUSE__________________."

AH: Orlando doesn't suck because…it has so many cultures living together. Everyone moves from so many different places that there is a huge diverse community; it just has to be discovered.


To buy Penny Brave products, visit www.PennyBrave.com


Sheli Baez is our resident latinORLANDOAN. When she's not playing Esperanza on Univision's Dominican remake of Downton Abbey, she's blogging about Latin American culture and events in Orlando.

59 comments:

  1. This was excellent! Penelope is adorable! Can't wait to snag my husband a Penny Brave tee for Christmas.

    ReplyDelete
  2. Great interview! And I agree with Angel, Penelope is very adorable :)

    Fred | O'Malley Hansen Communications

    ReplyDelete
  3. People would rather be in their own homes and with some creativity it could be cheaper. Investing in this type of entrepreneur business opportunity could make money and enable people to stay and recover at home, a total win win situation. emprendimiento.over-blog.com

    ReplyDelete
  4. Turning into an effective entrepreneur visionary includes substantially more that staring off into space about the advantages you may involvement! women in business

    ReplyDelete
  5. They definitely realize that business thoughts which have high dangers are the ones which return high benefits. web

    ReplyDelete
  6. Subconsciously they know that obstacles is what drives them and figuring out how to, and eventually getting around or over these is their main motivator. Their belief, conscious or otherwise is what drives them forward all the time.go to this site

    ReplyDelete
  7. Generally entrepreneurs will be in front of every other person around them in searching out new thoughts and putting new twists on proven activities.navigate to this site

    ReplyDelete
  8. Thusly they can guarantee that when it's a great opportunity to respond, they see how and for what reason to respond.gmbh germany

    ReplyDelete
  9. This comment has been removed by the author.

    ReplyDelete
  10. Others underline the entrepreneur's part as a trailblazer who showcases his development.Windows US

    ReplyDelete
  11. Some of the equivalent words for achiever is high-flier, determined worker, practitioner and self-starter. All are a piece of an entrepreneur's cosmetics. www.onlineentrepreneuracademy.com

    ReplyDelete
  12. In doing as such, the individual who begins his or her very own business is lost in the abounding perplexity made by requests he or she never anticipated...look at here

    ReplyDelete
  13. As it were, the relational information would be gotten from the work setting itself instead of from assessments coordinated at individual identities inside the gathering. training room rental

    ReplyDelete
  14. They might know that something isn't right,https://www.jetwin.com/en-us/live-casino however can't distinguish what precisely it is that is constraining their viability.

    ReplyDelete
  15. Focuses in measurements, tasks,CENTRAL KENYA promoting structures, and more help understudies build up their very own administration techniques.

    ReplyDelete
  16. Disregarding the coordinating standard can realize high hazard levels in the loan fee, re-finance potential outcomes and operational freedom. clear buy sell arrows

    ReplyDelete
  17. Every entrepreneur has patience and perseverance although entrepreneurs may have these in fewer quantities than other regular people.https://ramonracius.com

    ReplyDelete
  18. How to develop certainty to the watchers about the Entrepreneur's items that are utilized all around? EB5 BRICS

    ReplyDelete
  19. I have been exploring for a little bit for any high quality articles or blog posts in this sort of space . Exploring in Yahoo I eventually stumbled upon this web site. Studying this info So i am happy to express that I’ve an incredibly just right uncanny feeling I found out just what I needed. I such a lot for sure will make sure to do not fail to remember this site and provides it a look a relentless basis.
    Hey, know About Jessica Henwick Star Wars? Visit Our page or Read Here this article.

    ReplyDelete
  20. Notwithstanding the disappointment of characterizing who a genuine entrepreneur is, we would all be able to concur that entrepreneurs assume a noteworthy job in improving the lives of individuals from numerous points of view.Semen Retention

    ReplyDelete
  21. While there are numerous other traits that go with those specific ones, at the end of the day, it is that drive that focuses everything.White Label Equity Crowdfunding software for sale It's also that drive that's the origin for all commitments of time and resources.

    ReplyDelete
  22. Very informative post! There is a lot of information anand academyhere that can help any business get started with a successful social networking campaign.

    ReplyDelete
  23. Inside every one of these inquiries are the structure squares of a sound business. go check out

    ReplyDelete
  24. Working capital, planning and budgetary controls, imperative keeps an eye on outpourings, accumulations, get more info
    flawless bookkeeping practices and important inner review practices should be set up by the self-start venture business visionary on account of the constrained assets accessible to him.

    ReplyDelete
  25. Suffice it to say that their business plan is bold beyond the wildest I have ever encountered. And secondly, I was saddened by the absolute naiveté with which they approached business.website

    ReplyDelete
  26. Wholesalers in this sense work just with enrolled vendors or different organizations who are prohibited from enlistment prerequisites.car dealerships near me

    ReplyDelete
  27. And what about the business law scene at home? Were you aware that in addition to Federal business law and international business law, you are probably required to meet State business law regulations? lawyers specializing in medical malpractice

    ReplyDelete
  28. You can locate an individual finance application that makes a sensible spending plan for you. Basically enter your fundamental data into the product and rapidly make a basic spending plan. Michael | Your Money Geek

    ReplyDelete
  29. A few organizations just handle the moving. On the off chance that you require pressing administrations also, at that point you may need to look somewhere else. Enoffice relocation west london

    ReplyDelete
  30. We will additionally examine every one of these circumstances to see if they truly abuse the protection of laborers or not. time tracking software with screenshots and employee monitoring

    ReplyDelete
  31. SARA MOVERS is the famous name for International relocation company dubai because we have numberless customers and happy customers.

    ReplyDelete
  32. Thanks for share a great article. We are best company in Home appliance repair Dubai and Home appliance repair Abu Dhabi and we repairing all types of appliances brands and models. So if want repairing any types of model in Dubai then call us through webpage.

    ReplyDelete
  33. Excellent very great-full post thanks and good job. We are the standard company of movers and packers service that provide all types of movers service.
    Office movers Dubai
    Home movers in Dubai
    best movers and packers dubai

    ReplyDelete
  34. We are the extremely well company of Office movers Dubai. We have years of experienced moving teams who can help you to shift from one place to another place. Our staffs are very honest and knowledgeable in relocation fields. Our friendly teams provide you the finest services that match up to the level of the customers' expectations.

    ReplyDelete
  35. SAVE YOUR HOME is the well-trained company of Ac repair service in Dubai that can give you stressed out service in your locality. We have educated teams who can repair all types of Air conditioning repair unit like Central air conditioning, Window air conditioning, Portable air conditioning, geothermal air conditioning, Split air conditioning and chiller plants. We have many over 10 years of experience in air conditioning repair and installation and maintenance. Call us.
    Ac repair service in Dubai
    Air conditioning service and maintenance in Dubai
    Air conditioning service and maintenance
    Ac repair and service

    ReplyDelete
  36. ALL IN ONE REPAIR UAE provide you effective service of Refrigerator repair ajman | fridge repair sharjah | Bosch fridge repair sharjah and Ajman areas. We have saveral years of experienced in fridge repairing and maintenance.

    ReplyDelete
  37. Looking for in Dubai for painting services near me? Firstly you can choose our Painting services Dubai company that can provide any kinds of painting services.

    ReplyDelete
  38. We have experienced workers for the House painting service in Dubai, Room painting service, and Living room painting service. If you need a House painting service, an interior painting company, and an Outdoor house painting service? Just contact our Eagle Technical services LLC for a House painting service.

    ReplyDelete
  39. We have the best teams for Plasma tv repair Dubai, LED TV repair Dubai, LCD TV repair Dubai service. We can give you high quality service for tv repair service in all models.

    ReplyDelete
  40. AH MOVERS is the experienced company in Dubai for dubai movers packers service, office packers and movers in Dubai. We have the best teams for movers and packers services.

    ReplyDelete
    Replies
    1. Shahzad Movers And Packers in Dubai
      0553518385
      Street 3 ,Naboda Building, office #301 - Deira - Dubai
      movers and packers dubai

      Delete
  41. We are reputable company for Painting Servicing Dubai that able to provide stress free service with the best Painters in Dubai.

    ReplyDelete
  42. Look at appliances quick fix for Siemens gas Stove repair Dubai and Siemens ceramic hob repair sharjah. We have professional workers who can easily handle it and diagnose and short out the issues in no time.

    ReplyDelete
  43. BUDGET CITY MOVERS is one of the most popular companies in Dubai. We can provide you well trained and capable moving teams for Movers in Dubai, Dubai furniture movers, Dubai movers and packers, Dubai movers, Packers and movers dubai, and House movers in Dubai. For any requirement just connect with us to get the effective packers movers service in your budget as well as in your locality. call us: 055 6254 802

    ReplyDelete
    Replies
    1. Shahzad Movers is a professional Movers and Packers Ras Al Khaimah company that provides relocation services in Ras al Khaimah. We have ships, planes, big trucks, and a small van to be moved to new places or countries. We offer free estimates and quotes, best cost planning, and work, and you can ask for any hidden prices and overcharges. We provide house movers, office movers, furniture shifting or installation, villa movers, loading and unloading, and warehousing and storage facilities. We are the economic and right agency of Ras al Khaimah for your domestic shifting or any other type of relocation.

      Delete
  44. We are a familiar company in Dubai for LED TV repair Dubai, LCD TV repair Dubai, OLED TV repair Dubai, QLED, Smart TV, and more. We also offer good and fair service designed to customers into believing the hype. We are the local television repair company in Dubai that you will receive better and friendlier service from expert and trained repairman.

    ReplyDelete
  45. We are the most experienced company in Dubai for TV repair services Dubai that offer the comfort level service on your own home. We are a well-trained TV repair DubaiCompany that provides you responsive, timely, and professional service.

    ReplyDelete
  46. Excellent Dish Services offer the dish TV repair Dubai or dish TV service in Dubai at a very low budget that fits into your budget. We are a professional and well capable company for dish TV repair service. We have fully professional and passionate about dish TV service who can offer you affordable service that's convenient for you.

    ReplyDelete
  47. The ceiling of a house is one of the biggest parts, but unfortunately, it is not very visible every house get damages such daily wear and tear. So you can contact combined contracts for Gypsum False Ceiling Services patna or  false ceiling services in Patna at a very low budget whether you want to get decorate the interior ceiling or repair false ceiling.

    ReplyDelete
  48. Quick Box Storage is the largest and longest-standing company of storage services in dubai. We offer cheap storage Dubai service quickly and easily with the help of experts. We are the trusted Storage Companies in Dubai that give special deals and rates to online and offline customers. We are happy to answer any question you might have.

    ReplyDelete
  49. Homemaintenancedubai has the licensed electrician of Electric switch repairing Dubai who has years of study, certified training, and profession in this fielded. So you can be assured that they are well trained and knowledgeable and they can give you suitable advice in emergency situations.

    ReplyDelete
  50. Dubai Fun Club for luxurious Dubai Escorts and entertainment services. You can easily find the best Escorts in Dubai on our website.

    ReplyDelete
  51. What's maximum vital is what number of years the General Manager has jogging a midway residence machine in preference to how lengthy the House Manager has smooth. Halfway House

    ReplyDelete